Save Shark’s from extinction! The growing number of endangered sharks was affecting the food chain and delicate ecosystem balance in the Pacific Ocean. This is Yao Ming’s reason why he accepted the job of an anti-shark fin soup crusader.
In 2006, recognizing the environmental threat, WildAid, a San Francisco-based nonprofit, began a TV and social media campaign, with public service announcements by Yao Ming, Jackie Chan and Ang Lee. The goal: to make eating shark fin socially unacceptable.
Yao Ming’s presence in the fight to ban the selling of shark fin soup in China is being credited for an affirming-wave of anti-shark fin sentiment in Yao’s home country. The primeval practice of amassing a shark’s fin for high-end cuisine has been disdained for decades outside of China, as the shark is usually left to bleed to death in the sea instead of plausibly harvested for its entire body.
“People said it was impossible to change China, but the evidence we are now getting says consumption of shark fin soup in China is down by 50 to 70 percent in the last two years,” said Peter Knights, executive director of WildAid, a San Francisco-based group that has promoted awareness about the shark trade. The drop is also reflected in government and industry statistics.
“It is a myth that people in Asia don’t care about wildlife,” Knights said. “Consumption is based on ignorance rather than malice. ”
Now, this ancient practice will soon be diminished. And the a lot of Shark’s will be save from tragedy.